Philosophy Needs3, The Spirit of HeShi Trade (1) Identifying needs, (2) satisfying needs, (3) articulated needs Say, just to exactly provide the good customer wants in the time customer wants at the place customer wants is my philosophy of management and my mind toward customers. Methodology Scientific Management Rapid progress of IT makes the scientific management activities rather than the management by feeling by the subjective information and by the not-summarized a typical data. We are pursuing to the clearer management through operation of ERP and MES already and except for them as progressing the introduce CRM which we response to customers and our HeShi Trade in a voice, RMS (return management system) and PS (production scheduling), etc, we will try to present further high values to customers through the innovative and scientific management. Dream The Respect Deserving Brand value As improving the values of customers by presenting the quality and the good which customers want and the qualified service, we want to win recognition about the value of HeShi trade brand value of needs3 of HeShi trade is just thinking customers preferentially, realizing the values of customers and what customers are making.While pursuing to such brand values, we will grow it up into the best brand image of industry which customers recognize and deserve respect.