We believe true beauty comes from the heart. For us, beauty is much more than a pretty face.We aim to focus on developing high quality products based on natural ingredients and thereby touching lives, naturally.We believe in constantly enhancing the quality of the products to match the needs and wants of every individual.Icona London basket consists of a wide range of beauty, personal care, home care and baby care products. The products are enriched with the goodness of nature to provide best possible solutions to all your needs.We value the customers and their unique needs. Our endeavor is to provide one stop solution for all their requirements.Vision:Our vision is to fulfill the beauty and personal grooming needs of the consumer by providing innovative products to help us accomplish and achieve sustainable growth. Mission:Our purpose of existence is to offer quality beauty and personal care and home care products at the right price to suit every individual&＃39;s needs. We aim at making a difference by creating values.We would strive:- To be a part of every household in the country.- To be a major player in every product category we venture into.- To be one of the most respected marketer in the country.- To be a recognized global brand.- Customer satisfaction.Research and Development:Our R&D team is engaged in constant sampling and testing of new formulae which drives in-house innovation and helps in product evolution. Apart from assisting in new product development, the R&D department also maintains a close watch over production, assisted by the quality control team.