It began in 1972 from a home industry with a simple vision, which was to produce roasted peanuts with quality. Roasted peanuts were packed and labeled under the brand name DUA KELINCI. These were marketed in Surabaya and the surrounding area, expanding until we covered the whole east Java market.
It was the beginning of the sucess of a product that will change the image and perception of roasted peanuts in Indonesia forever.
A plant was built on a 6 hectares of land in Pati with the name PT. Dua Kelinci. The area of Pati is the main source of ground peanuts in Central Java. With the existence of the plant in Pati, we easily get a continuous supply of good, fresh ground peanuts. This is very important in producing our high quality roasted peanuts.
In 1995, PT. Dua Kelinci imported modern machinery from Japan and Europe for production.
In 2000, a new line of innovative products was launched, including Shanghai DK, Hot Nut, Garlic Nut, Lofet, Tic Tac, Koroku, Morning, etc.
We have continued expanding the market of PT. Dua Kelinci products until now we are truly global, reaching countries in Asia, Australia, Europe and the USA.
We are not only distributing our products overseas as a selling activity but we are seriously entering the global market as our marketing target.
Our distribution has entered overseas countries, such as: Middle East countries, Hong Kong, Singapore, Malaysia, Philippines, Australia, Thailand, Europe, USA, etc.