Phil. MOrinda Citrifolia, Inc. was established year 2001 by Dr. Tito E. Contado right after his retirement in United Nation Food and Agriculture Organization (UN-FAO) based in Rome, Italy. He worked as consultant for more than 20 years. He was convinced to produced PhilNONI Juice and make it available and affordable to millions of people around the world, after he knew that his nephew was being cured from his breast tumor after taking noni juice from raw noni fruits. And it is also because he found that noni juice is the only herbal plant of more than 500 herbal plants considered as (SAFE GRASS) in USA. that has more than 50 nutraceuticals and minerals identified on it.