Lanolin are Australia Oldest most respected Brand of Lanolin based Technical Products a division of Excel Equip Ltd.
Always seeking new customers agents and business partners worldwide.
Mission Statement
To provide a Quality range of Organic Base Protection and Lubricants to the market at competitive prices in a professional fast and efficient manner. We must provide a vehicle for our customers to be able to fulfill their aims and objectives. Deliver quality advice to customers and present a friendly and helpful atmosphere. We are a customer-driven organization that understands our customers business and their needs. By growing our customers business we can grow our own.
The Company
Excel Equip started in Queensland in 1992 where in an Australian backyard Director developed an Organic Wool wax Base treatment for Marine Environments. This innovative product known as Lanolin became an immediate success and laid the foundation of Excel Equips future success. Incorporated in 1996 the business attained strong growth and in 2001 Excel Equip ltd had out grown their premises and purchased a 4 hectare site in New South Wales. The new buildings and site allowed initiation of plans we had for the future into action. Industry demands and expectations continue to be met or exceeded through the development and production of specialist products. Our products are used by individuals contract painters defense mining petrochemical and industrial customers. Excel Equip ltd is a leading privately-owned company in Australia with a proud tradition of leadership innovation quality and safety. Our Lanolin brands and services can be trusted for their reliability range and quality. Excel Equip ltd created Internet presence in line with its plans to provide the best technical information.
At Excel Equip we have adopted a three-fold approach to the way we do business focusing on
Strategy which is about planning for business growth.
Efficiency which includes productivity improvements and capital management and
Culture which aligns everyone within the company to common goals behaviors and ethics and which empowers and motivates them to achieve long term sustainable results.
Excel Equip operates through four business platforms Manufacture Distribution Service and Support. Each is a leader in its chosen market and enjoys a world class reputation.
Defense and Mining Excel Equips largest business delivers solutions to the mining quarrying and construction industries. All Lanolin products carry North Atlantic Treaty Organization stock numbers for specified application use throughout all member nation Defence Forces.
Excel Equips Consumer Products business supplies Marine Hardware Automotive and Industrial retail and trade outlets throughout Australia.
With a long history of technical excellence and innovative products we continue to strive for product and process improvements. Excel Equip continuously engages in research and development. Winner 2003 Australian Industry Innovation Award.
At Excel Equip the way we do business is guided by four key principles that were developed by our people. These principles Safety Health and the Environment Commercial Ownership Creative Customer Solutions and Working Together form the basis of the high performance culture that we call Delivering Best.
Excel Equip commitment to Safety Health and the Environment is well recognized and our underlying progress in improving our performance is good in many areas. Our ultimate aim is to conduct our business with no injuries no illnesses no losses of containment of chemicals and no wastes. Progress towards this goal is measured annually against challenging five year improvement milestones known as our Aim program. During 2010 we implemented Aim 2015 milestones for the remainder of the decade. By striving to meet these safety health and environment objectives we move closer to making Excel Equip a safe and better place to do business.