The company is headquartered at Coimbatore and has 18 branches across India in the states of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Chhattisgarh, Goa, Orissa, West Bengal and Delhi with plans to expand into the rest of India in the near future. The product portfolio comprises of over 100 products ranging from different types of wires (GI, PVC) to meshes (Welded Mesh, Chicken Mesh, Mosquito Mesh) to hardware products (Nails, Hinges, Channel). The company also attained the coveted all-India distributorship of the "Shine star" Brand in 2009.The core competency of the company lies in its robust nationwide distribution network marked by a growing customer base exceeding 10000 in number across diverse industry sectors. The key principle on which the organisation hinges itself is "Customer Satisfaction" achieved through it organisational values of "Quality, Transparency & Commitment". The vision of the company is to become "The Walmart of India in the Building Materials space" and is actively on the lookout for like-minded partner organisations with the right ethics & approach to enable it to make this vision a reality!