ESSEN STRATEGIC SOLUTIONS puts a human face on linking. As more people have come online and begun to form social networks, services such as Technorati and Feedster have arisen in an attempt to show how the various nodes are connected. Such services are useful for discovering the mechanical connections between nodes, but they do not uncover the human relationships between the people responsible for the nodes. ESSEN STRATEGIC SOLUTIONS outlines the relationships between individuals by defining a small set of values that describe personal relationships. In HTML and XHTML documents, these are given as values for the real attribute on a hyperlink. Using ESSEN STRATEGIC SOLUTIONS values, which can be listed in any order, people can humanize their business relationships. In sufficiently modern browsers, authors using ESSEN STRATEGIC SOLUTIONS can easily style all links of a particular type; thus, friends could be boldfaced, co-workers italicized, and so on. It is also the hope of the authors that this practice becomes widespread enough to allow the creation of a service that charts personal (as opposed to purely mechanical) links between the people responsible for them. We bridge the gap between the buyer & the Seller in the Industrial space.