1. Vision & Mission

Our vision is to be an innovative and dynamic organic science company, developing sustainable solutions essential in the creation of a better, safer and healthier life, now and for generations to come

To pioneer and lead in the development and bring to market high quality organic baby care, personal care, cosmetics and household products that are safe for and nurtures our babies, our families and our earth, that are :
Natural
Organic
Eco-friendly
Superior Value

2. Commitment and Philosophy

Our Commitment
We use the finest natural ingredients which have been sourced from proven and effective botanical extracts from all over the world. We only use ingredients that are 100% natural and certified organic by authorized agencies. We build partnership with suppliers and farms that share our vision and commitment, and believe in the numerous benefits of organic personal care and home care products. We select ingredients for their efficacy and real benefit rather than their aesthetic value.

Our Philosophy
We only use active ingredients from naturally and organically grown plants.
We do not use any animal products, silicones, chemical sunscreens, paraben preservatives, phthalates and petrochemicals.
Our products are non-allergenic
SLS and SLES free
Alcohol free
100% biodegradable and environmentally friendly.

We respect the environment by limiting the use of packing material and the cardboard, paper and wood that we use comes from sustainably managed forests. Our facilities and associate production facilities also sort and recycle waste and conserve energy.

We are committed to human rights and respect for the dignity of workers. We ensure all our products and ingredients are made under fair labour conditions, free of discrimination, in safe and healthy work environments.