At first ADHOC produced sports eyeglasses for European and American brands. Thanks to its high quality production techniques, ADHOC quickly obtained the trust from its overseas clients. The ADHOC brand itself was established in 2001.The spirit of ADHOC is not only about products, our main goal is to promote a healthy lifestyle, which we call "ADHOC Sporty Life".In the digital era, where every person is using a computer, the time we spend on the internet is becoming longer and longer. Everyone has seen the students and office workers, that spend countless hours in front of a computer monitor. Life should not be like this. "Sporty Life" is a core concept supported by ADHOC for a long time. We remain committed to the idea that every person on this planet should lead a healthy lifestyle - a sporty life!