The business surroundings are now rapidly changing into the competition with high added value of being centered by knowledge and technology in addition to globalization of the world economy in 21st century.

The investment in the business based on knowledge is increasing and creative, innovative design on the basis of sensitivity value is to be the central factor in creating national competition over trade barriers as well as the newest technology and that is the shortcut to enhancing added value of goods.

Woorimunhwa is developing and merchandising the cultural sightseeing products that have specific design based on Korean culture and traditional colors.