Keratin Hair Treatment is an advanced process that transforms the hair in its entirety. The treatment is Keratin based, Keratin is the primary protein of the skin, hair and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth and conditioned state. Keratin Hair Treatment straightens the hair without damaging or changing its texture. The treatment can be applied on all types of hair, virgin, including chemically treated hair (colored, permed, relaxed, highlighted and bleached) . The application process lasts anywhere from 1. 5 to 3 hours depending on the length and thickness of the hair. After the product is applied, it is sealed with a flat iron at 450 F which traps moisture, hydrates the hair and creates a glossy finish. Results are immediately visible after Keratin Hair Treatment is completed, hair looks healthy and youthful. Clients are amazed. Maintaining the hair after Keratin Hair Treatment is applied is effortless. The amount of time required to style hair will decrease substantially, in most cases is wash-and-go. Others may require some blow drying and minimum styling time. This treatment restores hair resiliency; humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair! The results last between 2 to 4 months. As clients repeat the treatment every few months or so, you will be able to observe the improved quality of hair grown after Keratin Hair Treatment was applied. This revolutionary process was developed in Brazil, and is now available worldwide.