The Pure Concept Home is a 360 degree, new age lifestyle store and interior design studio. We offer products and consultancy services for space ideation, furnishings, styling, and décor. Come, visit the flagship store in Kala Ghoda, Mumbai, to explore concepts-driven curations across fabrics, furniture, soft accents, and decorative accessories. We believe in the timelessness of minimalism; and our take on modern minimalism is certainly about clean, fuss-free functionality driven by impeccable product design. It is also distinctive, because we make space for serenity, warmth, and a celebration of personal life-journeys. The Pure Concept Home was founded in 2019, by Creative Director Chanya Kaur. It reflects the creativity and quality of The Pure Concept, launched in 2012 by Chanya Kaur and Dalbir Singh, proudly associated with G.M Syntex.