Introducing The P Concept ClothingBased in Sweden, The P Concept Clothing is a tailored street wear brand for urban gentlemen focused on quality and details. With strong influences from rough urban styles and a distinguished touch of exclusive fashion, The P Concept Clothing is all about bringing luxury to the streets. The ClothingThe P Concept Clothings creative force comes from true love and respect for highest quality, workmanship, details and fitting, giving each piece of clothing a genuine and exquisite personality. You see, it is not just fabric and thread, it is a creation filled with love and warmth. Every aspect is carefully felt and designed. The P Concept Clothing GentlemenThe P Concept Clothing is set to style the 21th century urban gentleman. Not only is he a polite man of class behaving with courtesy and thoughtfulness, he has personality, charm, authority. . . And he is well dressed. Young or old, rich or not that rich, strict or loose fit. It doesnt matter who he is, as long as he truly believe in high quality workmanship, like we do. First stepsLaunched in 2007, Black Collection, The P Concept Clothings first collection, brought luxury clothing to the streets with attitude, through black colors and golden prints and embroideries. This years Second Collection is characterized by a more mature design and direction, making The P Concept Clothing what it is today, a tailored, grownup street wear brand for urban gentlemen. And the insiders agree. Indeed, The P Concept won Best Displayed Area at RookiesandPlayers thanks to a booth reflecting the labels evolution and happy, loving approach to clothing. The brand also captivated journalists attention, earning a lot of encouraging reviews and articles in national as in international press and media. Chosen DestinyWith love and passion, The P Concept Clothing will make a name as one of the most attractive urban labels in the heart of Scandinavia and will be recognized for the quality and details of its classic, sophisticated design. The dream will live on and the word of The P Concept Clothing will be spread, from sleepy villages in the crispy North, to the bright city lights of international fashion capitals and on to red hot concretes worldwide. . . One Love