Super General Company was established in 1987 with an objective to develop and market a comprehensive range of Consumer Electronics and Home Appliances. Super General is a highly respectable brand in over 50 countries and carries a product range to meet every household and lifestyle requirement. The company is constantly working towards enhancing its product line-up through innovations, line extensions into digital technology, entrenching new markets & developing strategic partnerships with its well-established network of distributors and dealers across the globe. Super General performance is backed by high quality & competitively priced products and a reliable & efficient After-Sales Service network. Today products of Super General have established an enviable reputation in the Local, Regional and Global Markets. AL BATHA GROUP PROFILEAl Bath Group is a professionally managed Business OrganizationHouses under its umbrella over 32 fully owned companies, working as independent profit centers. The Groups sales turnover exceeds over USD 1 Billion. Group Companies enjoys synergies in various areas of business due to common ownership & related trade like After Sales Service, Human Resources, Logistics, etc. All the Group Companies has acquired ISO9001-2000. Al Bath Group companies are linked by a sophisticated SAP based Computer Network. The Group has a healthy Cash Flow with all its Companies reporting profits. Al Bath Group ManagementAll the Group companies are established as separate profit centers. Each of its companies is headed by General Managers / Managing Directors reporting to the Board of Directors of Al Bath Group. The board and the group are headed by the Group Executive Director. The Board of Directors report to the Owners: Chairman of Al Bath GroupHis Excellency Sheikh Ahmed Bin Mohammed Al-QasimiVice Chairman of Batha GroupHis Excellency Shaikh Salim Bin Mohammed Al-QasimiPresident of Al Batha GroupHis Highness Shaikh Sultan Bin Mohammed Al-Qasimi (Crown Prince & Deputy Ruler of Sharjah)