In 2003, two third generation farmers came together to form Sunrise Fresh Fruit and Nut Company. It is a company with the same family values and traditions that their ancestors passed unto them only a few years before the start of this company. Before Sunrise Fresh, Ernest Giannecchini and Jim and Janie Samuel came together with a common knowledge of farming and a want to expand their farming operation. They sought a greater purpose for their fruit and nuts, a vision that continues to this day. Our goal is to provide the American public with the best quality of fruit and nuts possible. So, "From our Orchard to your Home" began as did Sunrise Fresh.