A. Smokers Choice is a 500+ puff cigarette. Our competition is 300 to 400 puffs. We have had customers report up to 1000 puffs from their electronic cigarettes. Our product is simple to use. You pull it out of the packaging, pop it in your mouth and start puffing. With most of our competitors once you pull the product out of the packaging you then have to assemble it, meaning you attach the filter to the product before you can start puffing and risk puncturing the filter thus creating a leek of liquid. This can be a big problem for the stores that carry this product because of the refunds and bad press. B. Our pricing is the lowest in the industry and the reason being is we have our own manufacturing facility if China. We have teamed up with the number 1 factory in China and because of our huge volume we can pass the savings on to our customers. Our competitors are selling to the retailers for $7 to $12 compared to our $6.50 pricing.