Purple Tree was founded in 2012 with the start-up business support from the "Black Raspberry Research Institute" in Gochang, a county well known for its local black raspberry production. Since then, Purple Tree has been working closely with the Institute in the areas of ingredient analysis, research, and manufacturing. Young though it may be, within 4 months of the company being established, Lotte Department Store&＃39;s premium food section, &＃39;Premiel&＃39;, has offered the company to launch the Purple Tree product line.In our contemporary tastes, people are accustomed to sweetness. However, there are many serious side effects to excessive sugar content, such as obesity, osteoporosis, etc. To conserve the natural sweetness, sourness, and bitterness of Gochang black raspberry, Purple Tree products do not add any refined sugar or artificial sweeteners Black raspberry has been well known for its use in traditional medicine to increase male stamina. However, to promote its less well-known health benefits to women - strengthening uterus and relief of menstrual pain - Purple Tree has designed the package to target young women.In addition, Purple Tree makes a point that black raspberry contains more &＃39;anthocyanins&＃39; than blueberry, which is important in children?s vision care. Black raspberry is a medicinal ingredient, and Purple Tree aims to become a premium health drink company by preserving the medicinal quality and unique natural taste of this berry.