Private Eye Designs was created by Chicago designer / model, Coetta Beard. Coetta, after modeling in the fashion industry, found that most designer jeans did not compliment the figures of women with "curves" and decided to create a fit which would compliment any shape. Coetta designed the new "Curvaalicious" designer jean which does just that. Coetta is proud to offer our customers a high quality jean with exceptional fit. Our entire team is committed to meeting those needs and as a result, a high percentage of our business is from repeat customers and referrals.