People who Lead Ahead Co., Ltd. (CEO : Byung-No Yoo) was founded on the purpose of patenting new ideas that will make the world more convenient and fun, manufacturing and difficult marketing those so-called `idea goods.'

The fact that People who Lead Ahead Co. is the first to introduce CLEOPATRA to the market after a year and 7 months of trial and error shows that People who Lead Ahead Co. will put its best effort to become the world's #1 company in the area of `idea goods'

Besides CLEOPATRA, People who Lead Ahead Co. is researching and experimenting a variety of new `idea goods.'

To briefly introduce some of those under experiment,
- A specialized cup that turns all forms of liquid onto 0 degree within 10 seconds  (patented, upcoming)

- Y2K bug beeper(a device that detects all Y2K bugs)
(Under experiment)

- A device that gets rid of wrinkles for 12hours within 1 minut