New Basics, Inc. is an innovation leader in the field of personal care products, with a proven track record of guiding concepts through every stage of development: From ideation to market validation, from research& development to manufacturing and distribution. Recognizing the unmet needs of consumers worldwide, New Basics utilizes the most current technology in its design concepts to develop high-performance solutions, such as the New Basics Hair Coloring Brush and the recently released EZcolour.New Basics is a Manufacturing/Wholesale company specializing in Hair Care Products.