Company Introduction:

Global markets are changing rapidly in both production and consumption. The
competitive playing field is being challenged by companies of all sizes from all corners of the world in response to the consumer?s rapidly changing requirements, tastes and purchasing patterns. In addition, the aggressive global distribution sector comprising colossal retailers and logistic players continues to gain market share and negotiating power in all areas leaving those unprepared trailing far behind and losing business.
In order to survive and prosper companies need to avoid direct price competition and instead should leverage their competitive advantage.
They can:

� Understand, anticipate and contribute to the market evolution;
� Play an active global role in the international arena through acquisitions, alliances and  networking;
� Develop a clear vision of success factors for the future;
� Create winning organizations by investing in talented people and best technology;
� Think ?outside the box? through innovation and creation of new products, and
product concepts;
� Orchestrate all processes along the entire supply chain.