Mizpah Technology Corporation was established in 2003 as the Digital Photo Printing industry boomed. Since then, Mizpah has focused its business models on developing and supplying core printing media and materials to satisfy both digital printing business owners as well as various general digital media. Major target products are Waterslide Decal Photo Papers (Incal), Dye Sublimation Thermal Transfer(D2T2) color ink ribbons/photopapers, Color Inkjet Photopapers (POJE), Photo Protection Coatings, and Primers (for ceramic tiles/mugs and digital flatbed inkjet printers).As one of our most representative products, Incal was developed using our novel water soluble polymeric materials and is a digital photo-grade paper even in piezo type Epson printers. So far, existing waterslide decal papers have shown inferior ink absorption and fixation under such piezo printers. End users possessing any major inkjet printers enjoy their digital photo printing at home and office. Incals include different grades for laser/copier and solvent inkjet printers as well as water based inkjet printers. Mizpah proposes the new business model regarding to Digital Photo Printing field, called of PIYzone (print it yourself). PIYzone has three different options of digital printing solutions (PIY A, PIY B and PIY C). PIY A is the hand-made printing technique using Incal. PIY B and C are the printing methods by flatbed solvent inkjet printers and dye sub transfer process, respectively. Therefore, our potential clients can solve the common problem of how to select printing methods and how to utilize them with their own image quality thus how to achieve their best photo-printing applications toward Living Photo Artworks.