Liture's thought about nature: Something faithful to the basics, something good, something honest. What's nature Liture would like to contain? Would like to create the basics that are good for all of us. Would like to create products suitable even for those who are a little different from others. Would like to deliver good heart for people honestly. Liture created soap from the beginning with a hope of containing nature properly. As ingredients are carefully examined to cook good food, Liture examines each ingredient to create its own good base.

"One step and another step" Liture will put all its effort into containing better nature.

[Company History]

2000. 02 Started research and development of natural soap
2002. 09 Completed the development of SOAP-based natural soap
2002. 10 Atopi Natural Soap is announced.
2003. 04 American 5-Star H Hotel Fair Participation(primary, secondary, fair 1)
2004. 04 Certicated Japanese MHLW(Ministry of Health, Labour and Welfare) and OEM exports to Japan started.
2008. 01 JUNGHOON L&E Co., Ltd. is established.
2009. 08 JUNGHOON CREATIVE Co., Ltd. is established.
2012. 10 Natural soap brand Liture is announced(Six kinds Soap is announced)
2013. 09 2013 KOREA BEAUTY EXPO(KINTEX) Participation
2014. 03 Merged JUNGHOON CREATIVE CO., Ltd.
2014. 04 Cosmo Beauty Seoul(COEX) Participation
2014. 05 China Beauty Expo(Shanghai) Participation