woodworking woodworking company, describing exactly what the company did - ‘Cabinet Company’ - was extremely important. Many clients initially think that such a detail is unnecessary, but until such times as your new brand is recognizable, and famous, enough to ‘drop’ the descriptor it’s generally advisable to tell your audience exactly what you do. With all this in mind our designers created a series of logos based on the very narrow parameters that the creative brief and initial consultations had outlined. The brand building process for Olde Mill consisted of initial preliminary designs (above) and a few simple revisions. This was one of the rare cases when we had ‘hit it out of the park’ on initial attempts. The client certainly helped the design process move along, developing a stylistic concept before they even submitted their project. We’ve also added letterhead and business card that, even while tiny, should give you an idea of where the visual image of the company is headed. Probably worth while to note that the logo, and the stationery, are created in four color process and keep in mind the ramifications (expense) of same.