While our strategy for transforming global presence into global competitive advantage for Korean technology firms is just beginning to take shape, we can imagine the possibilities. Imagine, for example, a Korean firm that wants to launch a new technology product in dozens of countries on the same day. It could tap into iPark&＃39;s global network for assistance sourcing marketing services in all of those target markets across the world. Indeed, for Korean firms that need to purchase a bundle of identical services or products across a number of countries, the iPark global network could offer faster and smoother coordination across countries and lower transaction costs.