Choe's Idea Factory is a company that manufactures the world's first micro-sized built-in type plasma anion air purifier. In addition, the company has developed transparent solar panels that provide more than 90% visibility. Choe's Idea Factory has also completed the development of a new concept on take-out cup holders (sleeves) that are made of eco-friendly materials. The company is also a venture business that has been recognized for its technology as it develops various products that are the only of its kind in the world.