Hempel(Brand: LE-QUEEN)

ABOUT LEQUEEN
Competitive Goods! Competitive Price! Competitive Quality!

Launching on March 2008
LE QUEEN of Strength

Suggesting trendy and hot items at reasonable price!
Various items to maintain freshmess all the time!
SPA type brand suggesting coordination look mixed with various styles!
Speedy response and quick reaction!

CONCEPT
Brand Identity : Reasonable price range reagarding sensitivity as important!
Building new brand image with whole new item formation!

Brand Image
- Trendy & Chic(fast&street)
- Various style mix & match
- Free and comfortable urbanity

Target
main target is around 25 years old
Accepting wide range of sesitive targets from late 20s to early 30s.