G2CELL is a bio- cosmetic brand that emhasizes healthy beauty through genetic analysis. Unlike other brands that only evaluate and report results of their products based on skin appearance through the reflection in the mirror , G2CELL recommends and provides cosmetics that are suitable to a customer&＃39;s skin gene analysis. G2CELL provides a detailed analysis of a customer&＃39;s innate skin as well as a diagnosis of his or her current skin condition and offers personalized skin care solution which overcomes the limitation that natural and high fuctional cosmetics currently have, consequently suggesting a new beauty & health care paradigm