I was born at the seaside in Jin-Hae in KyongSangNam-Do on March 22, 1961 and spent the childhood by dream the world of the child's mind.

Ever since the boyhood, I lived in Seoul. Specially, when I went to high school, I excelled in sport, so was awarded a prize two-time at the National Boxing Meet. After this, I was interested in violent and active sport as well, so I majored in physical education at the SungKyunKwan university. And, after finished to serve in the army, I enrolled at George Business College in the state of N.S.W. in Australia, and graduated with superior record on 1986.

But, a society wasn't very hard to manage contrary to academic education, and I had to stand up alone against racial discrimination in white society. Therefore, I realized that it is very important a mind of steel and a strong physical strength in order to live in this society. So, I spent by combative sport player the same time. And, I experienced to be not behind and to be on an equal footing with white men if I always have a will and a endeavor, however difficult a situation is. So, I got confidence toward myself and my life.

I think that perhaps the mind at this very moment was based on to tide over a difficult adversity as IMF. Since then, I returned to Korea on 1989, and got a job with a small and medium-sized trade corporation. When I was in the employ there, I found the fact that articles of world well-known brand were advancing into the Korean Market gradually, so I was planned in regard to new business that I could do in Korea. And, from 1990 and the beginning in 1992, I made the round of Germany and Europe and like places, and added to my experience and accumulated a lot of knowledge.

During I conducted research on marketing and studied on articles earnest in order to future Korea marketing, I decided that Korea has latent marketability, so came into road for the genuine business since on May, 1992.