Ecology such as green, recycling, energy saving are now the most concern for many nations.
Many countries are now and eventually will be suffering from lack of resources and will have to worry about pollutions. Now conservation of resources, eliminating unnecessary water use, developing more efficient energy will be the main priority for this earth. No nation will be an exception from these issues, especially for water.

Only 0.3% of the water on earth is usable by human . So eliminating unnecessary water will be critical.
Also in order to purify water, it will require lots of energy, and will cause extra more pollutions. Sooner or later instead of oil rush the world will be suffering from lack of water . To prevent these kind of matters, now is the time to think about saving the waters as much as we can. . . . . . .

Saving energy, preventing extra pollutions, and also having economical gain through these efforts will be the final goal for companies.
Ecology will always be the most prior quest for mankind.