Creative has concentrated on educating its portfolio of innovative products through formalized education workshops ? The Creative Academy ? and "master technician" programs. Today, Creative Nail Design is recognized as the education leader in the nail category, training professionals in all topics from medical emergencies to makeovers and massage.

Creative has won numerous honors for SpaPedicure? and SpaManicure?, in addition to a record-setting 22 ABBIES awards for excellence in marketing, advertising and PR. Creative also sets the standard for cutting edge fashion and style. Well-known designers including Badgley Mischka, Carolina Herrera, Anne Klein, Nicole Miller, Betsey Johnson and Cynthia Rowley regularly work with Creative to develop specialized nail styles for their fashion shows.

Quality is what has set Creative apart from many competitors and imitators. Although the nail industry has evolved tremendously in the last quarter century, Creative Nail Design still leads the way in technology, innovation and style.