BICHEROOM is a company specializing in UV sterilizer. BICHEROOM means the room of the light which is the compound word of ?? (Korean) + room (in English).*How to use ultraviolet sterilizer appropriately: the rim of the cup should be placed on the top of the lamp which is located at the bottom of the UV sterilizer.- A conventional ultraviolet sterilizer has the UV lamp at the top of the UV sterilizer, thus the cup should be placed upside up to have sterilizing effect.But even though the UV lamp is at the top of the sterilizer, many users place the just-washed cup upside down in order to drain remaining water. This is the wrong way to use the UV sterilizer as mentioned above and has no bactericidal effect. But most people want to put a wet cup upside down. This is the instinct recognizing the gravity, and the natural habit dissolved in DNA for a long time. Therefore, BICHEROOM located the UV lamp at the bottom of the sterilizer uniquely. So, users can flip the cup and place it. BICHEROOM do have a fast drying effect and sterilizing effect.Putting the cup upside down...Fast drying.- Natural drying due to gravityFast sterilizing.- 30 seconds to dry, fasterLow maintenance cost- Not require a separate drying unit Power consumption comparison Existing drying : 200W BICHEROOM : 15W Awards - Seoul International Invention Fair 2013 Gold, Silver - Salon International des Inventions Geneva 2014 Gold Award, Special Award