* Business areaDevelopment and manufacturing of video song accompaniment machines, making of musiccontents, and supplying them through networks. * Company mottoHonesty Is the Best Policy. Loyalty.Heaven Protects the Just. Outward Honesty / Inward Loyalty* Management ideologyJoin the venture with a will at the heart, realize staying on top and contribute to the society that has insufficient resources. - Arm yourself with a will at heart for the work, join the venture and challenge, and put endlessefforts to realize staying on the top and contribute to the society that is running short of happiness. * The will at the heart of ASSAWillingness to contribute to making customers feel happy while singing * VisionIn pursuit of making people all over the world feel happy through songs * Management goalsSecuring of core parts, development of contents, stabilization of network systems, marketing, anddevelopment of new products, strengthening of talent and education for the management andemployees, operation of the customer-oriented team of management people, increasing of marketratio, focusing on the audio and video businesses.