ABOUT US:When great design, state of the art technology and the ultimate craftsmanship meet together and collide to make a piece of art that is how we describe Shoulah Furniture Group.At SFG we focus on reviving the design aspect of furniture production and to create a complete package of design, luxury, yet with an uncompromising futuristic comfort. That said SFG is a brand that focuses on innovation, innovation in design, the best style, look and comfort, innovating into the smallest of details, the delicate curves, the perfect lines and the hall of fame status that should be delivered.OUR STORY:Two brothers starting up in a small garage like factory, and with a bold daring dream to move on to make greater and greater products Shoulah Classics and with it the whole Shoulah Furniture Group was born to become one of the major players in the Egyptian furniture export market.Going from there and with a vision to expand and never settle Shoulah Furniture Group now owns more than 25 carving workshops to support small time craftsmen like themselves in past and create masterpieces, and over 26,200 m2 of factories and production capacities.And with the freedom to explore, the wood is now the quest and conquest of Classics, more so looking for the rose, the rose is not just a carving, nor a logo, it is a soul and a birth giver to the woods and complete luxury, and that is deep into the brand and identity of Shoulah Classics and Shoulah Furniture Group.THE MISSION:Masterpieces, masterpieces are the main mission of the whole Shoulah Furniture Group, that add value and growth to our clients and partners.OUR VISION:A vision to become one of the major players in the international market, and to keep on making better and better products.ROOTS OF CRAFTSMANSHIP:Being a company founded by craftsmen, the roots and appreciation to craft runs high inside the walls of our factories, headquarters and design hubs.The values in this craft is what made Shoulah Furniture Group what it is today, thus the whole company revolves around crafting wood through investments in the people more than anything else.CULTURE OF INNOVATION:We believe in innovation and humans that can create, design and most certainly capitalize on both aspects to innovate.We vastly invest in human resources to create a mix of administrative, technical and creative areas of the group.Also to complete the package Shoulah is expanding the innovation aspect by creating dedicate design hubs, to create better designs and train the upcoming bright minds into becoming greater in design and raise awareness for the international market. This is also a a part of Shoulah Furniture Group being a partner with a numerous international designers and design hubs. PRODUCTION EQUIPMENT:Our factories are equipped with the full range of multi-axis CNC machines to the traditional chisel and hammer.Operating those is a cream of the crop workforce to make products better than ever and shine.PRODUCTION PROCESS:Our production process has been a journey that is still ongoing and we are not planning to stop.We have partnered with numerous international firms to step our process up a notch, by implementing the latest management technologies like IMOS, which streamlined our production process and brought it to a whole new level that is expanding. OUR GUARANTEE:Our Guarantee is backed by reliability the covers all aspects of business, considering clients more like lifetime partners, we guarantee our products against production faults, and a client satisfaction guarantee.Quality is very important at Shoulah Furniture Group.YOU CAN ALWAYS COME SEE US AT:Salone Internazionale del Mobile - iSaloni Milan, ItalyFurnex Cairo, EgyptAnd others.For more info and for a look at out extensive range of products visit our website.