IDG Vietnam is a member of the International Data Group (IDG) -the world's leading technology media and event company. Founded in 1964, IDG had 2003 revenues of $2. 41 billion and has more than 13, 000 employees worldwide. Idg offers the widest range of media options which reach more than 120 million technology buyers in 85 countries representing 95% of worldwide IT spending. Idg's diverse product and services portfolio spans five key areas including: print publishing, online publishing, events and conferences, market research, and global marketing solutions. IDG started its very first activity in Vietnam since 1992, by bringing the famous publication PC World to Vietnamese readers through providing the content of this publication to the Department of Sciences and Technology of Hochiminh city. The localized version of the PC World has been published and warmly received by Vietnamese readers. In 1996, IDG Asia Representative Office was officially open in Hochiminh city, active in areas of event management and research. Getting a firm grip on development trends of Vietnam, in 2003, IDG established the wholly-owned foreign company in order to capitalize on opportunities and potential of Vietnam market. Active areas of IDG Vietnam have been expanded to: Events; Research; and Publications. The position of IDG Vietnam has been firmly established as the leading company in these areas in Vietnam.