CECOA is a Murcian purchase management center whose main objective is to optimize buys and sales for firms and suppliers in the food industry. CECOAS approach is aimed at maximizing corporate synergies by using ICT tools and putting firms needs into one large order, which allows for cost reduction. Furthermore, the company is considered an expert in the development of sectoral cooperation projects. CECOA employs highly qualified professionals and is managed by an independent, expert team. The centers success is based upon providing real-time information, which helps to build trust between the members and CECOA