- Fabric Merchants specializes in supplying to retail stores and retail store chains. Unlike other fabric wholesalers, we pride ourselves on supplying you, the fabric retailer, with a wide array of fabrics that have been proven to be best sellers throughout the over-the counter industry. Our President, Steve Wisner was the former Head Fabric Buyer for the House of Fabric, now known as JoAnn Fabric Stores, the largest chain fabric store in the United States. Steves background in the retail industry gives our company an edge as he understands the fabric store customer and knows what to include and what to exclude from our assortments. Fabric Merchants accommodates our customers with the lowest freight carrier, free fabric samples, and complementary custom packaging for specific merchandising, specializing in ROT full pieces, double and rolled, and flat folded packs. Our flat fold department merchandises huge assortments of new fabrics from a multitude of cutting services on a daily basis.